We recognize that program/project development is a major investment. Committing to making program/project development an ongoing, integral part of conducting business is essential to success.
Jones & Associates Communications approaches program development as a step-by-step process that includes consultation, analysis, goal-setting/identifying audiences, devising a plan, setting a timeline, implementation and assessing progress.
The key to successful program development is making sure that each plan is customized to the client's specific needs and to update and revise the plan as necessary. For example, in working with the Newark Public Schools we developed a plan to handle damage control called "Key Communicators." For this plan, we met with internal staff to learn about positive information, events and programs and issued press releases to local, state and national media outlets. This resulted in over 100 positive news stories.